Blogs about design
Observations about design work and how to make them better
The new Washington Football branding
• Poor consistency - the 3 items, Mark, Crest, Wordmark - look like they came from 3 different design firms.
• Football is action, movement, excitement - not conveyed in the elements - straight baselines, blocky type, all caps.
• No strong connection to the DC area (other than Commander-in-Chief).
• Years listed on the crest: 1932: Team founded as the Boston Braves/Boston Redskins. 1937: Move to Washington; 4 NFL Championship and 3 Super Bowls. If they win another Super Bowl, there will be costs to reprint every item with the crest on it.
Below: proposals if the WFT had chosen RedWolves or Warriors as their new name.
Hey, Walgreen's, pick one - they both can't be true:
• Open 24 Hours
• Closed 1:30a-2:00a and 1:30p-2:00p
Open 23 hours daily is accurate and would be even easier to remember.
Lesson: Design should be honest and trustworthy.
Design tip: If the hours are exactly the same every day of the week, you don't need to break it down to M-F, Sa, Su.
How to make the Olympic Games better.
• Provide outlets for amateur athletes to achieve recognition and championships.
• Stage games that are more efficient, leaner, less expensive to produce, more exciting.
• Schedule fewer days, streamline Opening & Closing Ceremonies. to be shorter and less expensive.
• Build/use fewer venues; group sports to same venues or outdoor areas.
• Remove sports that have an existing system of championships or allow professionals.
Remove these sports:
• Baseball (World Series)
• Basketball (NBA Championship)
• Boxing (Championship bouts)
• Football/soccer (World Cup)
• Golf (Masters, USOpen, British Open)
• Tennis (US/French Opens, Wimbledon)
• Billiards: game
• Billiards: trick shots
The upholstery pattern conveys these seats are reserved for Special Needs.
An intelligent respectful way to deal with sensitive statues and plaques
Instead of removing statues and plaques of Confederate soldiers or other somewhat-inaccurate dominant people, the city of Santa Fe has added this plaque to the obelisk in the center of the Plaza. It does a good job of educating the reader with some context of the period in question. The new plaque reads, "Monument texts reflect the character of the times in which they are written and the temper of those who wrote them. This monument was dedicated in 1868 near the close of a period of intense strife which pitted northerner against southerner, Indian against white, Indian against Indian. Thus, we see on this monument, as in other records, the use of such terms as 'savage' and 'rebel'. Attitudes change and prejudices hopefully dissolve."
The original patent from 1891 shows the correct rolling direction, in case you ever doubted.
A very simple way to make this procedure easier
This is the scale at the Heart Hospital check-in area. Notice that the digital readout is mounted directly above the scale. That means when the patient steps on the scale his/her body is right in front of the readout. Each time I am there, the nurse makes awkward contortions around me to read my weight. Some even set their clipboard on top of that machine on the right. Also, each time, I mention to the nurse how much easier it would be for everyone if the readout was moved over so that both the patient and nurse could easily see it (proposal above right). And, each time, I get lame excuses, "That's the way they built it." "That's not my job." (just nervous chuckles). Two problems here:
1. The mounting of the readout with no consideration for the users (lack of empathy).
2. The I-don't-give-a-fuck attitude of the nurses.
Oklahoma City looks like a single skyscraper town
October of 2012, Devon Energy opened their new headquarters building overlooking the superbly designed and executed Myriad Gardens. While the Devon Tower seems to claim artificial superiority - it does not respect it's neighbors. There are some nice views from the top of the tower and nice views of the tower from the Gardens, but superficial pride and nice views are not quite enough to justify the ego-driven massiveness of the new tower. Many people hoped that new buildings would help the new tower stand out less. But, new buildings announced and proposed for downtown OKC will all be low/mid-rise buildings. As those fill in some of the gaps in the skyline, the Devon Tower will look even more out of place.
Lesson: Part of successful and thoughtful design includes respecting the environment - whether it is an ad, a poster, or a building. No design solution lives on it's own - each is a part of a larger community.
From Boom Town: The Fantastical Saga of Oklahoma City by Sam Anderson:
• "You can navigate by the skyscraper - skyscraper, singular, because there is, by modern standards, only the one, and it is so completely out of scale to the rest of the city that you can see it from everywhere else. It is nearly twice as tall as any other structure for one hundred miles in every direction. It dominates downtown, glittering like an open blade. This is the Devon Tower, headquarters of one of OKC's biggest energy companies. The skyscraper was meant to make the city seem big, but mostly it makes everything around it look small: thick, stocky, ancient, heavy, extremely midwestern."
• "Everywhere we drove, Orton and I could see the Devon Tower - the disproportionately huge skyscraper that dominated the horizon. “It's really awkward," he said. "It looks too tall, standing there by itself. They'd have to build at least one more that big before it would start to look normal."
Better options. Below left: a rendering of a lower tower, as if the building had respected its environment. Below right: a rendering of two towers on the site - to provide similar (or more) square footage as the built tower, but in a way that is more appropriate and respectful of downtown OKC.
Below: How some have addressed the awkwardness. The Memorial Marathon placed a seal to balance the tower. The Oklahoman ad used splashes of color. The bottom 2 simply shrunk the building and tweaked to show a more accurate scale of the buildings.
More, maybe all, drinking fountains should have bottle fillers
Above is the bottle filler fountain at O'Hare Airport. More people are carrying empty bottles through TSA and then filling them before boarding. Nice thoughtful move by the airport for the traveler's convenience. With the proliferations of water bottles, disposable and refillable, at the gym, at work and school, in cars, and while hiking; there should be a better way to refill them rather than having to hold them under the low spigot used for sipping. Better: two separate spigots so that 2 people can use the fountain at the same time, one drinking and one filling.
Above right: an outdoor fountain seen in Colorado with 3 spigots - filling, sipping, and dog lapping:
Of course, restraunts should charge for water
We pay nothing for a cup of water but about 2 bucks for soda and the only difference is a small bit of flavoring.
Why should we expect others to subsidize our choice of drink? Of course, we should be charged for water. More info
(And that is how I spell restraunt.)
How to make a video look worse, and better
Often, I see videos that don't fill the allotted space so some poster adds some side bands, often just repeated, blurred, enlarged, or distorted versions of the central image. But, those options just make the total image more complex and cluttered and compete with the video content for attention. Maybe it would be better to add solid grey bands, or a color that respects the video background, to fill the space.
Valuable lesson from the late 1970s
For fun, when I was in my 20s, I enrolled in Intro to Interior Design at EastField College in Dallas. The matronly instructor who spoke with an air of authority and respect discussed priorities. A sofa or chair with a bright busy print might look great in the showroom, in a catalog, or even in the living room - but imagine what will happen when a guest with a busy print, striped, or colorful dress sits on that sofa. Not so great anymore.
Take a look at Andrew Lloyd Webber at some Red Carpet opening event. Poor choice for a backdrop (or a shirt):
Her lesson: the people in the room are the most important design elements in a space. Design around them, not despite of them.
That has stuck with me for decades - the users are the most important design element, not color, shape, placement, typography; but, the people that will benefit from the piece.
How to make the One World Observatory a bit better
There is a new tourist attraction in New York City - the observation deck at the top of One World Trade Center, the 2nd tallest building in America (Willis/Sears Tower in Chicago is #1, unless you count the antenna at WTC, then WTC is #1). Overall, the experience was quite well done, but here are some ways to make the One World Observatory even better:
• Provide seating
Many people have been standing for at least an hour before they get up to the Observatory, then they find that there are no seats. Total time at OWO is well over 2 hours - standing the entire time. It seems somewhat inconsiderate and disrespectful (especially of senior citizens) to require them to stand for hours.
There are plenty of places to place some seats (like along the curve of the SkyPortal platform) that won't congest the viewing areas. As it is now, people sit on the steps to the SkyPortal (maybe a fire hazard?) or on the ventilation ducts along the windows which block prime viewing areas.
• Create a bypass line at the Photo Booth
At the photo taking area, I and several others asked for no picture to be taken. The very nice young woman told us to just go straight through the crowd. I thought how awkward - I have to wait or walk in front of the photographer to get by. Once through, I noticed the aisle towards the windows that could easily have been the bypass route. I realize they want to sell photos and encourage guests to have their photo taken, but it would have been so easy for her to tell us to step to the left of the white column and move beyond the photo area. Less congestion, less confusion, less discomfort, and less awkward. Such a simple effective solution. Somebody just wasn't thinking.
• Reorganize the dining area
So much amiss here: too few chairs, an awkward pay station (I saw two people just go to the seating area with their 'free' coffees and cookies), no trash bin by the coffee fixings, and no trash can in the seating area - there were several dirty tables and some people wandered around with their trash looking for a place to put it. They gave up and set it on a table.
• Minimize the line confusion on the street level plaza
My goodness, where do we go? We had tickets, but the line in front seemed like the right one. Nope, that's to buy tickets. So, we got out of that line and had to ask an attendant where to go. There should be better signage or announcements to guide the visitor to the correct line.
• Remove the scene in the film where we fly into the tower
During the elevator trip back down, the animation takes us outside the building and then straight into it (just like you're on a plane flying into the building). In our elevator, there was an audible gasp. Others knew why but nobody said anything. Very uncomfortable.
• Commission a new design for the branding
The awkward W that doesn't quite fit the supposed inspiration of the top of the building. And why emphasize the W? In the type treatment, the word One gets as much prominence as the World. And, absolutely no one will refer to the observatory as W or The W, or even the OW, or OWO. More likely, The Observatory, The Observatory at the WTC, the WTC Observatory, The WTC, or The World Trade Center.
I wrote the OWO with these suggestions and got back an automated reply that someone would contact me within 24 hours. That was on July 6, 2015 (and re-sent on July 14). I am still waiting for a reply - even just a courtesy reply ("Thanks for visiting and writing"). Still, nothing. That lack of response might help explain why the customer experience is not so great. The views, however, are outstanding.
Left: Clever design for New Years. Its a mirror ambigram - the 2 flops down to become the 5. It was designed by Frank Nichols, a New York designer, as his New Year's card for 2005.
Right: This is so cool - an umbrella that lets in some light and forms a dappled shadow - like the canopy of light that filters down to the forest floor. It even comes with the bird on top. It is from a design collaborative in Holland called Droog (rhymes with rogue). There is an exhibit at the Museum of Arts & Design in New York city of many of their products. Fantastic stuff - functional and imaginative.
It is about integrity and trust
This was a new subscription service for dog treats and toys. It seemed like a good idea, so I thought I'd sign up for $18/month. But, notice the smaller print in the Summary: $18.25/month. They snuck in another quarter:
A quarter per month? That's not much. What's the big deal?
Here's the explanation in our edited September 2014 email exchange:
• Jim Watson wrote: "I like the BarkBox idea, but is it $18 or $18.25 a month?"
• Samantha replied: "It's $18.25! We round each month on the site!"
• Jim: "Friendly suggestion: don't round off figures when you advertise a price on a website. That's deceitful advertising - promoting a lower price to entice someone to join and then giving the higher price. And, it's not about the 25 cents, it is about integrity and trust and not respecting your customer enough to give the correct price. Now I wonder what else about BarkBox is inaccurate."
• Samantha: "Please know it is not our intent to be deceitful. The 12 month dollar amount was rounded as a design choice."
• Jim: "Design choice? They changed the price of your product for aesthetics? Imagine if a restaurant stated a different price in the menu because it fit the space better or was fewer numbers or just looked better. Or if Walmart advertised a lower price to get you in the store and then explained the higher price with, "It was a design choice."
Your designers should know that the first objective of good design is to be accurate and honest."
As of early November 2014, the come-on price now matches the actual price. No more 'Design choice' excuse.
At Nathan's Original hot dog stand at Coney Island, I saw these two different ways to get ketchup and mustard. The one with the color-coded support arms communicates more clearly. Neat idea. And the hot dog was excellent.
When you pay the suggested admission of $8 at the Brooklyn Museum, you get this tag on a string to wear to show the guards that you paid. This is common practice in museums - to provide something to wear on your person. Most museums use metal buttons with fold-over tabs or an adhesive-backed sticker to put on your clothes. This was the first time I got one with a tie string, presumably to wrap around a button. I and my friend were each wearing tee-shirts. Where do you put it on a tee-shirt? I asked the ticket seller behind the counter. She said some kids wear it around their wrist. Not going to work for me - the loop was not big enough. She also mentioned she had heard others question this, also. This is just bad design - to produce a wearable tag that has to be tied or wrapped around something. Is this museum not aware of how many people wear tee-shirts. now, especially in the summer?
Note on museum admissions - I have long felt that teachers should get into any museum for free. Reasons: 1. Teachers don't get paid enough and this is one way for corporations to supplement pay and benefits. 2. Teachers are great salespeople for museums. They schedule field trips, encourage students to visit museums, share info from the exhibits in class. Some museum visits are necessary study and research for many teachers.
Above right: here's how I wore the tag from the Brooklyn Museum - I slid my glasses frame through the string loop. The ticket seller laughed and the guards got a kick out of it. A few minutes later in a crowded elevator, a whole bunch of school-age kids were giggling and laughing at the silly old man with the tag on his face. I continued with a serious conversation, swinging the tag all over my mouth and face. That just made them laugh harder. Stupid, unresponsive design that turned into something fun (and silly). After I got tired of the annoying string in front of my face, I removed the tag and put it in my pocket. If I had been stopped by a guard I would have shown him/her the tag and commented that I couldn't find a place to tie it to my tee-shirt. Of course, the guard wouldn't really care, but maybe someday, someone will address this design problem and make it better - for the museumgoer and the museum.
You know how, when you get a margarita, sometimes there is too much salt to sip? Sean has a great solution - he just slides the lime around a bit and it cleans the glass. When you're out drinking margaritas (or in drinking margaritas) you don't want any more hassles than necessary; you want life to be easy, hence, the lime salt remover.
Every now and then, I'll hear a design student or novice designer express disdain or opposition to a typeface (like Comic Sans, Papyrus, Fajita, etc.) I've even known teachers to hate a certain color. A shame. A designer should not hate any color (or typeface, or shape). There are appropriate uses for any element. There is a design problem that needs the typeface Comic Sans because it works well in that situation. Designers decide when any specific element is appropriate - that's their job. Hatred and extreme bias cloud one's objectivity to make valid, appropriate, and rational design decisions.
I'm walking along the mall in Washington DC and I see this construction fence and the temporary sign. Coincidentally, right when I noticed how the temporary sign blocked the sidewalk, a family approached with a child in a wheelchair. The chair couldn't get between the fence and the base of the sign. I dragged the sign over to the right, where it should have been. Now there are visual cues apparent in the sidewalk that guide the pedestrian.
Vandalism on an airplane: I'm sitting on the plane with Sean and his wife when I look up and notice that the panel overhead has vent holes in it - but, the vent holes are not arranged symmetrically. See how the number of holes in each row changes by two. Except for the top two rows. Weird. To fix this, I took out a pen and filled in the two depressions that should be holes (foto on the right). There. Better.
Another renewal notice just came in the mail. Some magazines send these out every few months. It's not that the subscription is about to expire, its just a thinly veiled attempt to get me to send money. Sometimes its frustrating to figure out just when the subscription expires. Some labels give the expiration date, most do not. The one below is from Adbusters magazine, a very progressive periodical (Adbusters is responsible for initiating and encouraging the Occupy movements). Note that the label is very clear: it states the number of issues remaining and info on how to renew or subscribe.
Above right: At the newsstand, it can be a struggle to find the cover price of the magazine. Not so with Adbusters. Larger and positioned above the UPC code.
The OCCC Arts Festival is held each Labor Day. One of the entertainment acts was a Mexican Folkloric Dance group. In high school, I was a dancer in such a group that my mother had created to perform around the Dallas area. So, I thought it would be fun to see those dances again. And it was. But, it was very hot and the view from the shady seating areas were blocked by this banner listing the festival's sponsors. Someone decided to mount the sign there without much thought as to the sightlines from the audience.
To make it slightly more frustrating was the observation that the blank area between the columns for the two stages would have been a perfect spot to mount the sign (as rendered above). Then, the sponsor names would be at eye level and right in front of the audience. And, most importantly, it wouldn't be blocking views for most of the festival-goers.
Walked by this window display at the mall. I couldn't decipher the mark. I stopped and pondered. People stared at me - What's that guy doing? I should have asked some of them if they could read the letters, but I was too enrapt by the enigma to be aware of what was going on around me.
I had to googalit to discover that the mark is the Roman numerals for 66: LXVI.
Lesson: Requiring the reader to decipher a mark can be good - it requires memorable participation - but be careful: if the correct solution is too obscure, many people will give up and move on or turn the page.
Tip: Seek clever interplay of letters but view the piece as the reader would, to maintain readability.
"The eye fools the mind by picking out the silhouette of one number then instantly recognizing another, sometimes in quick succession"
In 1967, Jasper Johns produced this lithograph entitled 0 Through 9, which was originally an oil painting created in 1961. It consists of the 10 numbers meticulously overlaid one upon the other within a rectangular area, creating a kaleidoscope of figures that battle each other for the viewer's attention. All color in the original painting was removed except for the blacks and whites, rendering the details of the superimposed numbers much more visible and intense. Johns re-created this lithograph numerous times in response to the ever changing digital age. The symbolism, however, never changed. The artist meant for this iconic picture to represent his personal view of a world whose system has been built on the interpretation of different signs. There are versions of John's piece at the Museum of Modern Art in Manhattan, Tate Gallery in London, and at ULAE on Long Island, NY
I was in the mall and texting as I walked. I had tried that app that takes a picture of what is beyond the phone and shows it in the background of the text window, but found that it was too distracting. As I approached the area shown above, I almost ran into that column. Please note that I no longer text while driving. When driving, 'columns' are often heavy machines that are coming at me at a fast rate of speed. Anyway, I noticed the ramp and realized that it provided a safer and more convenient texting option than the stairs - I could continue texting and walk up the ramp without stopping; the stairs require me to slow down and navigate the steps, thereby interrupting the texting task. This was no longer a handicap ramp, it was a texting ramp.
I realized a while back that I was a 'noticer'. I notice things. Example: At O'Hare airport in Chicago, I couldn't help but spot how the base of the sign outside the Brookstone kiosk did not respect the patterns in the terrazzo floor. So, of course, I moved the sign. Didn't bother to check with anybody, even though there were several people nearby watching. In its new position, it creates an arrangement that is more orderly, more connected to its environment, and more respectful of the viewer and our innate desire for order.
1. An orderly environment is often preferable to one of chaos.
2. Seemingly disparate elements can respect each other, often in subtle ways.
3. If you act like you know what you're doing, you can get by with almost anything.
4. It's often easier to ask forgiveness than to seek permission.
Although I didn't need to do either in this case. The Brookstone employee did not care about me or what unusual stuff I was doing to their sign.
I noticed this upper section of the staircase had been installed upside down. The top and bottom risers were the wrong dimensions - causing a tripping hazard. The fix was simple - drop that section, flip it over, raise it into place and reattach the 4 bolts. I wrote the Parks Department with pix and rationale. The staircase was corrected the next day.
Let me see if I have this right
• I can write a 3-page letter, and put it on my front door.
• That same day, someone authorized by the government will stop at my house and pick up that letter.
• The letter will then be transported anywhere in the country.
• It will then be hand-delivered to the front door of the person I wrote the letter to.
• This cross-country trip will take 2-3 days.
• It will cost me about 50 cents - 2 quarters!
And some people bitch about the price of stamps.
Walmart, which often puts much thought into improving the shopping experience, has these stickers posted on the machines to educate the customer. Nice job.
You have likely stood in line behind someone who was checking out and they stood there until all the groceries were rung up and bagged and the cashier gave the total due. That customer then began rummaging through their purse for a checkbook, cash, or credit card. Hopefully, you have also stood behind someone who, while the cashier was scanning the items, got their credit card out and swiped it. When the total showed up, they just signed the pad and got their receipt.
For an exhibit at the Metropolitan Museum of Art, this gallery/room had one entrance (on the left in the fotos) and videos playing on the other three walls. There were also some mounted displays on the wall to the left. So, the guy in the red shirt grabs a chair and moves it to where he and his wife (just guessing here, it could be his mistress) can sit together with plenty of room. But this selfish bastard doesn't consider how inconvenient his chair location makes it for other museumgoers to see the mounted work.
Lesson: Please resolve to be more aware of your environment and more considerate than this guy. We all thank you.
I had just finished a tour of the Tenement Museum and walked a few blocks to the New Museum in the Lower East Side for coffee and snax (and to sit down and rest). I noticed these three people standing and talking. But they were right where the passage of traffic narrowed between the glass railing of a staircase, a sign stanchion, and a set of ropes. The ropes signified the secure entry to the museum elevators and staircase. In the lower left, you can just barely see the stairs that lead down to the restrooms and more galleries. The museum shop and bookstore is in the left background. I shot the fotos from the museum cafe. So, this passageway sees quite a bit of traffic connecting those elements of the museum. The three people may have even been employees of the museum, although they were apparently oblivious to their surroundings. The other visitors have to squeeze by them. I've also seen people stop and talk or wait at the top of stairs and escalators, or at the entrance to a subway station. Sometimes, I want to tell them "There just has to be a better place to stand." But I don't - I guess I get too disgusted at the inconsiderate, self-centered members of our species.
Granted, a major contributor to the problem in this case is the poor architectural and interior design of the traffic flow within this public space. This is a major artery in the New Museum and, clearly, not enough room was allocated for the simultaneous passage of several people.
1. Design spaces to handle traffic flow more smoothly and conveniently.
2. Please think about your surroundings when you make decisions on where to stand and chat. We are often so focused on our own needs that we forget that we are just one part of an environment of objects and other people.
Please don't cram things into the corner. Recently, I was in a yogurt place to satisfy my weekly fix. Before filling my cup with salted caramel frozen yogurt, granola, and dark cocoa-coated almonds, I went to use the restroom. Inside, I noticed this stand with a vase of flowers shoved into the corner. I call this type of furniture arrangement the Centrifugal Force Method: Put everything in a room and spin (figuratively) the room so fast that all the stuff is flung tight against the perimeter walls. There, all arranged.
So, I pulled the stand away from the walls. Notice how much better it looks. The arrangement is freer - with room to 'grow', it fills the space of the room a bit better, and the lighting highlights it more dramatically and minimizes the shadows in the corner.
If you're wondering about the flowers and the color of the walls in the men's room - I can explain: I was in the Ladies Room. Purely by accident. On my next visit, I checked the men's room (above right) to see if it had a similar corner arrangement.
Lesson: Avoid the Centrifugal Force Method of arranging furniture. Float some pieces away from the wall.
So much crap in seatback pockets: 6 pieces of literature. I had to rearrange and neaten them up. I put 3 of the technical pieces inside the 4th, a single fold piece that served as a folder; magazine and catalog in front.
In that library of literature, one of the items is a bag "to collect and contain vomit in the event of motion sickness." If you have flown more than twice, this has probly happened to you: you pull out the inflight magazine or the SkyMall catalog - when you shove it back into the seatback pocket, it snags on something, it doesn't just smoothly go back to it's home. Often, that is the barf bag - a typical paper bag with a flat bottom and lined with a thin veneer of plastic to retain liquids. That flap at the bottom of the barf bag is what catches other items slid into the pocket.
There has to be a better way. And there is. The airline could simply specify a flapless bag with a bottom like those below. These bags are plastic (waterproof), have a secure seal, and have a flat bottom when opened. And the bottom crease folds inside the bag, with no extending flaps that can cause snags.
Error in exhibit installation
This is Leaf/Paddle/Petal, one of George Nelson's innovative 1950s-era clocks. He designed clocks so that the hour markings would be oriented in a familiar orientation: the 12 and 6 formed a vertical line and the 3 and 9 formed a horizontal line, as shown in the catalog entry above.
When I visited the Nelson exhibit at the OKC Museum of Art, I noticed immediately that some of the clocks were mounted incorrectly (photo below). Leaf/Paddle/Petal was the most obvious error.
To address the error, I asked a curator at the museum and was abruptly told that I had to contact the exhibit owner, the Vitra Design Museum in Germany; the OKC Museum of Art could do nothing about the mistake. So, I contacted Vitra in Germany and received a response (copied to the museum) that the clocks should have been mounted as shown in the catalog. Great museums pay better attention to detail when mounting shows.
Lesson: The museum, as the repository and archive of art and design for central Oklahoma, has an obligation to accurately portray designers' intents. The general public, scholars, researchers, and art historians need to be able to trust that the institution will exhibit artifacts correctly.
I went by the Warby Parker headquarters and showroom in SoHo to check out some new frames. I noticed this counter in the Customer Experience area. I was told that it was custom made for the space. The stack of old luggage is cool and well done. But the blue strap distracts from the concept. The focus here should be on the clever idea for a countertop support and the items on top that are being supported. The luggage pieces serve as the legs of the counter. The blue strap does nothing, but demand attention - away from where it should be. Without the strap, the piece is a more pure and honest design; a good concept (stacked luggage serving as legs for a counter) that is well executed.
Lesson: Figure out what's working in a piece; exploit that and minimize the rest.
Here are 3 versions of a single-panel cartoon of Dennis the Menace.
• Middle: Added elements: floor tiles, bottle on the counter, and Dennis' dad's head and foot peeking in.
• Right: Added: a patterned tablecloth.
Notice: The busy tablecloth, floor tiles, bottle, and Dennis' dad distract from the piece of broccoli on the floor and the action of Dennis pointing to it. Dennis is talking to the dog.
Compare the 3 panels - the far left one more clearly communicates the gag.
Unfortunately, the panel on the far right is the way the cartoon was originally drawn and published.
Lesson: All elements in a piece (any piece, not just cartoons) should emphasize, or, at least, not distract from, the element that provides the primary focus.
Caption: "Better duck!"
• Do the sign support truss and the overhead lights get in the way of the message that the bridge ahead is low and may hurt Marmaduke's head?
• Is this cartoon funny?
How something is viewed is always a matter of perspective.
Took a walk to Starbucks for their new drink - Flat White. Saw this painted sign on the parking lot concrete. Why the unusual B? A few feet away, was this shadow of gas meter pipes.
Dining inside a billboard
Humans have always enjoyed looking outside while dining, probly stemming from our tribal ancestors who had to keep a sharp eye lookout for marauding tribes who wanted to steal their food. That threat is long gone, but the desire to have a view from the table remains.
So many restraunts post promotions in their windows that I feel like I'm eating inside of a billboard.
They see the blank glass space as a medium to advertise their restaurant and products. I see the glass as a portal to look out onto the passing world - traffic, sunlight, and trees. They, however, are winning. Dining areas are often compromised by the lack of open views.
1. Remove all window billboard displays.
2. Limit window posters to just one or two window panes.
3. Mount the ads only at the very top of the windows. This would open up the vista for the diner and still allow the ads to be visible from the street and parking lot. Of course, no billboards at all would be better, but this could be a fair compromise.
This grocery store has an extensive deli and hot and cold cafeteria. The seating area is bound on two sides by large windows. But, the marketing manager posted children's artwork directly in the line of sight, preventing most people from looking outside while they dine. An Assistant Manager said the images used to be mounted in the top row of windows (much better) but that it was harder to maneuver the ladder so they moved them down. This is one great example of putting the needs of the employee ahead of the needs of the customer.
Above right: A few weeks later, however, the posters were in a different arrangement, allowing better views out the windows. Maybe he really was listening. Months later, I went back, and, wow - all the posters were up at the very top - where they should be - allowing full views out the windows.
The Freddy's restaurant has full walls of windows and no billboard ads on any of them - just unobstructed views outside.
New look for QSR (fast food) restraunts
A more homogenous style of building design, characterized by:
• Horizontal rows of slats, often wood.
• Intersecting slabs of masses.
• Eave overhangs.
• Flat roofs, no mansards, gables, or domes.
• Strong horizontals and verticals, fewer curves.
Spelling of the word restraunt.
At the entrance to the parking lot at the Estonian State Opera. Can you imagine the music in the driver's head as the gates open and close? An innovative mind saw a possibility to transform a standard gate into something festive, appropriate, and animated. Very cool.
Nice detail of merging the old with the new. Built in 1818, the 3-story Federal-style building at the corner of Spring and Wooster streets, is likely the oldest building in Soho. Crocs (yes, those shoes) renovated the building and replaced a garage in the adjoining Wooster Street plot with a contemporary glass-faced structure.
Wisdom from Milton Glaser
When i was Chair of the Department of Design, one of the tasks i enjoyed the least was having to write Strategic Plans (redundant words - a strategy and a plan are the same thing). We spent a disproportionate amount of time preparing reports for an administration that didn't know nor care what we really did. The university bureaucracy would often have us write reports and fill out forms that had little-to-no value. Once, i had to call a meeting with the Design faculty and the admin to present the SSCI report - a huge paper that discusses our procedures for planning. The VP asked me to detail the ways in which i involved the faculty in the preparation of the report. I told him that i didn't involve the faculty at all - i saw nothing in the SSCI that would help faculty do a better job in the classroom and i wouldn't be so inconsiderate as to ask them to help with a useless report (no one in Admin read the entire thing or used it to improve teaching at the university). The poster above is from the Baltimore Print Studios of a quote from Herb Kelleher, the guiding force behind Southwest Airlines, a lean company that makes profits while other airlines lose money. Herb is a doer.
A night out with the girls. And by girls, I mean devices.
We often say, I have to go to work or I gotta go to work. This attitude of 'have to' can be a bit demoralizing. Like its an awful ordeal. One's entire outlook can change with a simple change of attitude about work. Given the option of not working, going to work is usually preferable. We like the benefits that work provides - a sense of satisfaction, service, and productivity and, often, a sense of self-worth. We also love the benefit of a paycheck. We love the money to pay bills and buy stuff that we want. So, maybe the a healthier attitude would be I want to go to work.
American English intrigues me - it is still evolving and adapting to cultural needs. I read the phrase I got to go to work on Facebook and wondered if it could still be read if it was translated into phonetic and slang: gada goda wirk. The unscientific survey confirmed that it could.
The formula for Hate. Fear is the catalyst and the flame stirs up the ignorance that is contained until it boils over.
Was wandering around the University of North Texas and came upon this sculptural column. I assumed that it was for skateboards - that made the most sense on a college campus next to a bike rack. Farther down the bike rack was this bike repair station. A cool idea - to provide tools and a support bar for making repairs.
On the flight to Oklahoma from NYC, I was looking out the window. I wondered what town we were looking at - so, I tapped the glass to bring up the map settings window so I could turn on 'Labels' which would add the layer of text over the map. Oops, it's a fucking window, not an iPad. Why are these planes not equipped with iPad windows? There could be a camera lens behind each iPad to capture the image beyond and display it on the screen. Then I could access it and have all the functions to manipulate and access info.
Or, I could do a better job of separating reality from my digital universe.
But, wait, maybe it could work. The screen could be much larger than an iPad. Instead of windows cut into the fuselage exterior, there would just be a row of digital screens along each side of the plane. The safety video could be shown on the pads before takeoff. In case of an accident, evacuation instructions could be displayed.
I was at the gym, Gold's on the north side. I was a new member and was doing some chest presses when I looked across the bicycles and rowers and saw the sign over a set of double doors: Cardio Enema. Huh? Did I read that right? It was a serious sign - individual thick letters mounted on the wall above the door. Was it a cruel joke or a mistake by the sign company that no one had yet noticed? I couldn't tell, but I figured that there may have been some exercises in that room I didn't want to do.
I finished the presses and then went to two other machines. I took another look. Nope, still there. Still says Cardio Enema. I got my stuff from the locker room, no shower, not after what happened last week, my first week at this gym. On my way out, I told the fit young woman at the front desk about the sign. She looked at me like I was a fool, turned to read the sign, read it again, gasped audibly, and ran to the manager's office. I waited, no one came out. I was satisfied: I had alerted them, not much else I could do. So, I went on out the front door just as two police cars pulled up, lights flashing. They ran right by me. As I turned back to look, they were pulling their guns out. I drove on home and made a protein shake. Chocolate - well, I had just worked out.
Carl's Jr. and Hardee's were serving up a delicious symbol of freedom with the arrival of the Most American Thickburger - it unites three popular American picnic foods together on one bun: a split hot dog, potato chips, and a hamburger patty, along with a slice of American cheese, lettuce, tomato, pickles, ketchup and mustard, served on a bun. “A hot dog, potato chips, and a beef patty is, unquestionably, our most American creation yet."
"A burger this epic required an equally epic ad campaign that salutes all things American." American as the military, sex, red white blue, blond, liberty, boobs, cleavage. Statue of Liberty, aircraft carrier, skimpy bikini on a blog.
Great business for when some people regret what they have done.