Type quote poster
Typography 1

Intro
One of the oldest advertising media, the poster grew in popularity during the Victorian era as new printing technologies allowed for mass production of larger handbills, fliers and posters. It rapidly became an effective way to communicate to a wide audience. The poster again hit a peak in popularity in the early 1900s as Art Nouveau flourished and again in the 1960s-70s. Even with the variety of media available today, the poster can still be a viable and effective means of conveying a specific message.

Project description
Develop an effective poster that communicates a specific message or philosophy about design as stated by a nationally known figure. The poster will be aimed at college-age design majors.

Procedure
• Find and study significant quotations about design from nationally known figures.
• Assess the topic - set objectives the poster should achieve; all posters should achieve these three objectives (and usually in this order):
      • Get attention
      • Convey information
      • Incite action (in this case - to educate and inspire the reader)
• Conduct the Input/Research step of the Design Process. Research the author, the medium of posters, and the intended audience as thoroughly as possible.
Note: if your mind begins to conceptualize ideas - let it. Jot those thoughts down or sketch them. While your brain may not have all the information yet, avoid allowing barriers to intervene in your creative process.
• Finalize design decisions while rendering rough sketches. Develop a composition for the designer's quote that respects and enhances the content of the message. You may use illustrations, photography, and other images if they help convey the meaning of the quotation, but images are not required nor necessary. Select a font, colors, and layout composition that respect the content of the message. Include the designer's name on the poster. Organize the information, the text words and optional images, into a strong visual presentation.
• Create a finished comp for presentation.

Resource
Link to some quotations relating to design, creativity, problem solving, and typography (do not use any of the quotes from Watson). You are not limited to using only this one resource.

Poster stuff to consider
• There are many ways for a poster to get attention - type, color, shape, size, image, words, etc.
• Avoid locking into a strictly 'standard' size and shape of poster.
• Consider the POV of the poster reader.
• Craft the layout of the words for efficient & impactful clarity.
• Lay out the info: consider contrast, alignment, proximity, repetition, relationships, eye-flow.
• Pay attention to detail: kerning, baselines, font selection, image.
• Explore effective powerful text specs to grab the reader, shake them up, and persuade them.
• Experiment with how to break through the clutter of mundane numbing messages (pretend you're at a club where the music is loud - someone walks by and you have to scream a message so powerful that they have no choice but to stop and take notice; the bulletin board full of fliers and posters is the 'noise' of the club and your poster must do the screaming.)

Specs
• The quote should have impact, be enlightening and inspirational, and help educate students of design
• Size of poster: no larger than 11" x 17"
• Orientation: landscape (horizontal) or portrait (vertical)
• Color, typeface, layout format: open

Oral presentation
• Dress somewhat professional - look nice
• Write out and rehearse what you want to say
• Avoid 'uhm', passive language, and negative comments
Suggested agenda
• Pin the poster to the wall, read the quote
      Give brief details about the author
• Discuss the quote
      Why you selected it
      Why the quote is significant
      Why the message is inspirational to design majors
• Discuss/justify each design decision:
      Font choice
      Font color
      Case
      Point size
      Spacing
      Type manipulation
      Layout composition
      Images (if any): rendering style, colors, etc.
• Conclusions
      How design decisions are appropriate to the quote
      How design decisions are appropriate to author

Evaluation
• Clarity of communication
• Inspirational content message and layout
• Appropriate typeface(s), point sizes, and case.
• Depth of exploration
• Neat composition.
• Appropriate kerning, word spacing, and leading.
• Presentation materials neatly executed and presented.
• All deadlines met.

Purpose
• Analyze, state, and solve a design problem
• Create an effective graphic communication solution
• Develop type and images that clearly communicate
• Practice and refine comp preparation skills

www.jamesrobertwatson.com/typogquoteposter.html