Tweaking the GEICO logo a bit
This logo - that we've seen in numerous television and print ads - is almost there. There is a strong penchant to be symmetrical with 4 massive letters and a thin letter right in the middle. But, as shown in these images:
the left side is not quite the same as the right. The version below is better - the E now better matches the G C O with rounded corners. The symmetry, unity, and consistency of the masses is improved and the kerning between the letters is more comfortable - a bit more breathing room and respect for the letterstrokes and the counters.
Update to the essay on better Museum Hours
Update to the essay on making Starbucks better
All 4 app screens can fit into one:
It's not Trump, he is temporary.
It's a citizenry riddled with ignorance, hate, misdirected anger,
and lack of critical thinking skills that is the problem.
And the consequences of that will last a lot longer than one presidency.
From Lance Sievert, January 2017
Yes, Donald J Trump is an absolutely horrible human being, with few of the attributes the country needs in a president. But, he's just a self-centered jerk - he's not the main problem - he's a symptom of the problem: the almost 30% of Americans who voted for and still support him. Donald Trump will be out of office in 4-8 years, the 30% will still be here. Those are the ones we need to address.
What might help:
• Teach, encourage, and support critical thinking skills.
• Help people become more secure and more confident; less fearful.
• Remove religion from politics. Completely. That will enhance progress in abortion rights, discrimination, military funding, the death penalty, drug legalization, better science education, human rights, immigration reform, global tension, and more.
We all know people who are Trump supporters. But, we give many of them a free ride - they are friends, coworkers, and family. It's tough to tell these people that their insecurity, fear, and superstition is causing the downfall of the America we once knew. But, at some point, we may need to confront those closest to us if we want to save some of the good of America.
Signs seen around Lawrence Kansas in response to the Trump immigrant ban
A new product for the New America
Nike has become the first major manufacturer to make a hijab for Muslim athletes.
“It basically feels like you’re not wearing anything, but at the same time, you’re still covered, able to respect your faith, and do sports the way you like,” says Haddad, a Muslim athlete.
A global brand making a sports hijab is about much more than just comfort while competing. “It’s a game changer - it can spread awareness, compassion, and more understanding of what the Muslim community is all about.” The hijab is already being worn by Emirati figure skater Zahra Lari. "I was thrilled and a bit emotional to see Nike prototyping a Hijab," Lari said. "I was blown away by the fit and the light weight."
The head cover, called the Nike Pro Hijab, has a single-layer pull-on design made from lightweight polyester in dark, neutral colors. The fabric's tiny holes make it breathable while remaining opaque, a requirement for hijab-wearing women. Nike began developing the hijab after some Muslim athletes complained about wearing a traditional head scarf during competition. The design process took 13 months, and the final product will be available in Spring 2018.
Better Pixelogic solutions
After I solved the puzzle Old Fashioned Tv, I thought it looked more like a microwave oven than a TV. I had to make it better. I did and sent it in - they published it a few weeks later.
Below: Snowsim saw the moon in Good Night and had to redo that one, too, with a title that expresses his/her frustration:
Some slightly better definitions
• Coffee: the person upon whom one coughs.
• Flabbergasted: appalled over how much weight you have gained.
• Abdicate: to give up all hope of ever having a flat stomach.
• Esplanade: to attempt an explanation while drunk.
• Negligent: describes a condition in which you absentmindedly answer the door in your nightgown.
• Flatulence: A smelly British apartment.
• Balderdash: a rapidly receding hairline.
• Rectitude: the formal, dignified bearing adopted by proctologists.
• Pokemon: a Rastafarian proctologist.
• Oyster: a person who sprinkles his conversation with Yiddishisms.
• Circumvent: an opening in the front of boxer shorts worn
Source: somewhere on the internet.
A better Oscar announcement card
Warren Beatty was handed the wrong envelope for Best Picture. If the card inside the envelope were clearer - better typography and logical hierarchy, Beatty (or any person) would have more likely caught the mistake. Designer Brandon Jameson (with additional tweaks from Jim Watson) redesigned the Oscars award card to more reasonable specifications.
The existing card, designed by PricewaterhouseCoopers - the accounting firm that keeps the winners secret, is topped by the Oscars logo, which is a superfluous waste of space - and, it's the biggest element on the page! The winning film is listed below, centered and in quotes. That's a little too subtle, as the winner is the same size and weight as a long list of names that follows. And the category - Best Picture - is listed in tiny type at the bottom, underneath a line that looks like a blank waiting to be filled in.
Above right: Better. The category is at the top, in thin sans serif letters. "Putting the category in large type at the top assures the presenter they have the correct card, and cues them to what they’re going to say," says Jameson. "But the category type is lighter weight, so even though it’s larger, it doesn’t steal any thunder from the winner's name, which is bolder than anything else on the card."
The text of the winner is now bold, larger, and without unnecessary quotes. To make it even more prominent, all the names beneath are U&lc, ensuring there’s less of a chance to blend the two as one block of text. The Oscars logo is at the bottom and smaller. "I hate unnecessary logo placement, and this one was taking up valuable real estate on the card."
These changes make the results clear as day - and more importantly, obvious if you’d been handed the wrong card. The Academy Awards illustrate how subtle design changes can help prevent a very specific human error. "The people reading these cards are sometimes older, they’ve probably been drinking, and they’re in the spotlight in front of their peers delivering some of the most important industry information of the year - these cards should be bulletproof," says Jameson. And as we now know, if someone makes a mistake, absolutely everyone will notice.
Why didn't they learn from the Miss Universe Pageant?
A few minutes after announcing Miss Colombia as the winner of the pageant, the show's host Steve Harvey walked back on stage. He interrupted Miss Colombia, who waving to the crowd in her new crown and sash with flowers in hand. "Okay folks, uh..." Harvey said. "I have to apologize. The first runner-up is Colombia. Miss Universe 2015 is Philippines!"
After a few awkward minutes, both Miss Colombia and Miss Philippines stood at the front of the stage. Another Miss Universe worker came out, took the crown off Miss Colombia's head (Miss Universe 2015 for 3 minutes), and placed it on Miss Philippines'.
"Folks, let me just take control of this," Harvey tried to explain. "This is exactly what's on the card," he said, holding it up for the cameras. "I will take responsibility for this. It was my mistake. It was on the card. Horrible mistake, but the right thing. I can show it to you right here," he said pointing to the card (with very small print). "The first runner-up is Colombia. Still a great night. Please don't hold this against the ladies. We feel so badly but it's still a great night."
A few simple improvements
• Arrows to guide the reader.
• All 3 levels aligned.
• Larger point sizes.
• Spelled out Second and First to avoid a glance at number 1 or 2.
• Winner name located more prominently - look how far down on the card it was on the original.
Where I sit on the political chart
Improving the awkward skewed app for the Oklahoman
Boy, that angle looks silly - and for conservative right-wing media. I wrote them and commended them for the new app that shows the site now leans to the left. I thought that would fix it immediately, but no response at all. On the right - 2 versions, straightened out and with a better flag, and the full name.
A better arrangement of columns and info
In the far right improved QuakeFeed app, the earthquake intensity is listed first and right next to the city location. The date and time info are on one line to allow compression of info to fit more incidents on one screen (less scrolling). People access the app to learn, "Dang, how big was that one? And how close was it?" The arrangement better respects the desires of the user.
• Design from the user's point of view, not the client nor the designer.
• Minimal scrolling and swiping speeds access and eases use.
Why make this more difficult than necessary?
This Zoe's Kitchen restraunt is open from 11a - 9p. On NYE, they will be closed from 8p - 10p (but they close at 9p anyway - will they reopen at 10p?). It would be clearer if it just said We will close at 8p on Saturday, December 31, New Year's Eve. Or maybe not make it confusing and just open regular hours, instead of closing just 1 hour early.
Also, they will be open regular hours on Sunday, New Year's Day. That is a plus - that should be promoted on the sign.
Refreshing graphics for a QSR (fast food) restraunt
Picture in your mind the graphics for any other QSR (Quick Service Restraunt) and see how exciting it is to see the fresh look for Starbird. Somewhat of a Swiss Style with flush left text, sans serif type, and open layouts.
From their website: Starbird's mission is to innovate and revolutionize a tired restaurant industry with purposeful and dynamic concepts. We believe in fixing the bad parts of fast food from the inside out. We’re creating a world where opportunities in the restaurant industry are the path to a better future, where our restaurants empower the communities they serve and where our version of “fast food” breeds positivity and joy. Starbird is the first concept, with a mission to reimagine fast food all across America.
The Starbird website. Spelling restraunt.
Another ordering sheet that needed help.
Tough to decipher and read on the left. Middle: sketch. Right: Better version.
Read about a similar better order bag for WhichWich sandwiches.
The absolute worst color for a urinal screen
The wrong place to mount a store's hours sign
A new CVS drug store opened nearby. But, the sign denoting the hours of operation could be in a better place - one that better respects the needs of their customers.
When do we need to read the Hours sign? Most often, when the store is closed. When it's open, we just walk right in - the doors are even automatic - they open up for us as we approach.
Scenario: One gets to the doors and they don't open. Is the store closed? They look for the posted hours. Since the customer is standing right in front of the doors, he/she looks to the right, then to the left, but no sign is visible.
The Hours sign is currently located at A below. If it is moved to location B, it would be visible from the front doors. It would be to the right, where most people are likely to look first.
Lesson: See through the eyes of the user. Not the sign installer.
Above: Where the sign is currently located. Below: A better location for the sign:
Unappealing email newsletter and how to make it better
I get this email newsletter, Times Insider, each week. All I see on the screen is a standard format old-school letter. Not appealing nor does it pique my interest. Click, Delete. Done.
Instead of a letter that I don't want to read (who does?), they could easily jump right to the lead story - the headline and the visual are much more interesting.
The letter is ego-driven - the editor tells us what she likes and is putting in this issue. Does the reader care who the editor is and how she introduces stories? Old-School Journalism - copy to read linearly. Today's readers scan, they jump to what is appealing. Repeat: letters of text only are no longer appealing.
Below: Because of the useless letter and the large photo, look how far down the reader must scroll to get to the first headline. More about design in the NY Times.
Better email newsletters - less ego
I support what this organization does - the Richard Dawkins Foundation. But the regular email (left below) I get from them looks like a letter (and an appeal for donations). I didn’t realize until after the first few emails that there were interesting stories below the letter. The editor, Robyn, puts her picture and an intro to the stories first in the email newsletter. That is just a bit too much ego (like, who cares?) I also question the value of the letter - it just repeats what is in the stories that follow. The newsletter should be about stories, not the editor. Why not just get right to the info? We each get so much stuff in our Inbox - I appreciate those items that provide clear info with easy access. Which example below looks more enticing to read?
Below is another email newsletter link - this one from The New York Times. The intro letter just lists the stories below. Useless information. It seems both of these editors have some ego issues (they like to see their name in print) and both are from old-school Journalism - today's reader scans to topics of interest. We do not want to read letters with no useful info in them.
Below: From an organization that wants to restore the USA National Motto to E Pluribus Unum. The email posts are visually overwhelmed by the big black box with redundant information. It becomes so dominant, its tough to see the lead story headline. I softened up the box (blue on white) and reduced it. And made some other tweaks. I emailed them and included the two images above and told them to use the suggestions as they wished.
Their reply: Thanks for the suggestion. We think we will make a change.
Student Union map with the Basement at the top, 4th floor at the bottom.
Existing: Above left. Above right: Rearrange floors to be logical and familiar.
Below left: Better: Move maps to left and text legends flush left next to them. Below right: Best: Enlarge maps and place them next to their floor legends.
Nice job of incorporating numbers within text
A better Walmart app: no scrolling - 2 screens into 1
On the Walmart app home screen, the user has to scroll to access all the options. i use Walmart Pay and can't even find the icon on the home screen - I have to scroll down.
The screen has a lot of wasted space, the layout is too open, and there is not enough visual hierarchy to guide the user. Improvements (image above right):
1. Enlarged Sign In text/button.
2. Tightened rows of text/Icons so all info fits on one screen - no need to scroll.
3. Moved labels closer to their image icons.
4. Enlarged the Walmart Pay icon.
5. Separated the main categories with Walmart blue lines.
More on app design.
Another mass shooting? Of course, this is America - that's what we do.
The USA is the biggest bully in the history of the universe. Americans pay for military bases all over the world. The USA attacks countries unprovoked (in the name of security). The USA uses torture on it's political prisoners. We invaded and killed innocent citizens in other countries. Of course, they're pissed off at us. Yes, they'll try to retaliate and seek revenge. It is our fault. And we can change that. But, I doubt we will. Some wisdom from Ali Tatmaj in Siyasat-e Ruz, Iran:
America is reaping the consequences of the violence it has encouraged around the world. The country that has exported terrorism to so many Muslim nations, and supported terrorist groups in so many forms, has just experienced another deadly attack on its own soil, the worst since 9/11. The American man who opened fire in a gay nightclub in Orlando, killing 49 people, had once been on an FBI terrorist watch list. Yet the shooter was still able to purchase weapons legally, because the US is dominated by a culture of guns that is entirely “aimed at meeting the interests of the weapons manufacturers.” Americans buy and own more guns than anyone else on earth, and unsurprisingly, the US has a higher rate of firearm homicides than any other nation in the world.
The USA has the largest military of any country at any time in history. We taxpayers pay for the massive purchase of guns and firepower. We pay to train young men to kill. From a Vietnam vet: Please don't thank me for my "service". I was in the military, not the "service". Service is doing something good. Service is what the person does who fixes your car. When the word 'service" is applied to the military, it helps to justify violence as a method for conflict resolution. Like "defending our freedom” or "bringing democracy", the word "service" is used to lower the barriers of aggression. The military solution to conflict is death and destruction. That's not "service" Call it what it is - the military. If you have to hurt someone to solve a problem, you are the problem.
It is relatively easy to get guns in America.
Republican Party priority that corporations make money.
After a mass shooting in Orlando, Florida, Republicans in Congress voted down money for the CDC to research gun violence - just to conduct research, to learn more, not legislate. These are many of the same people who are not willing to ban automatic assault rifles.
We Americans promote a culture of violence: video games - kids learn to kill to succeed and be somebody, tv cop shows, action movies, 24 hour news, laser tag.
The USA is a very religious country - religion teaches exclusivity - those who don't believe as you do are sinners and will suffer for all eternity in hell. Some religions teach bigotry against entire groups of people. Many of us use prayer instead of doing something (and we pray to the same god who chose not to intervene in shootings and just watches as his children are brutally murdered.) Orlando shooter's father told NBC News, "This has nothing to do with religion." He says his son became angry after seeing 2 men kissing a few months ago in Miami, and he speculates that could have triggered his decision to kill. And why would he become angry after seeing 2 men kissing? Religion.
The USA has an increasing large and vocal uneducated populace of non-thinkers. Easily manipulated through propaganda lies and repetition. FoxNews and religion use that to control. Many of these people have an attitude of superiority, arrogance, and exceptionalism (the USA is the greatest country in the world - it's certainly not but a lot of ignorant people believe that it is.)
Note: this was posted before the ignorati elected Don Trump.
Very few Americans are truly innocent of contributing to the gun and violence culture that is America. And there will be many more deaths and heartache - it's an integral part of our American culture.
Good example of bad text copy on a sign
This sign was in an airport at the security checkpoint into the concourses. Issues:
1. Personnel Sounds like government or military jargon. I doubt the general flying public thinks of themselves as personnel.
2. Main exit Why would anyone know which exits are main and which are secondary? We entered one way and we want to exit another way.
3. To the west Have you been in airport? After a ride to the airport or parking your car, walking through hallways, up to counters, and through security lines, do people really know which way is west? Doubt it. Nor do they care.
4. The copy has a Prohibited or No symbol over it, thereby suggesting the copy is wrong.
This is a great example of design from the inside out - from the viewpoint of the TSA person in charge of putting up a sign. To that person, the copy makes perfect sense - he/she is 'personnel', they know which exit is the 'main' one, and they know where west is.
Most important lesson: See through the eyes of the user, not the designer.
A very simple way to make this procedure easier
This is the scale at the Heart Hospital check-in area. Notice that the digital readout is mounted directly above the scale. That means when the patient steps on the scale his/her body is right in front of the readout. Each time I am there, the nurse makes awkward contortions around me to read my weight. Some even set their clipboard on top of that machine on the right. Also, each time, I mention to the nurse how much easier it would be for everyone if the readout was moved over so that both the patient and nurse could easily see it (proposal above right). And, each time, I get lame excuses, "That's the way they built it." "That's not my job." (just nervous chuckles). Two problems here:
1. The mounting of the readout with no consideration for the users (lack of empathy).
2. The I-don't-give-a-fuck attitude of the nurses.
What letters are these?
I can't get past the letter A - it's quite strong for AA. Or, maybe RR.
But, I guess those are the letter D - the entity is Death with Dignity. And what is that arc bridge-like thing?
Great news - Death with Dignity tweaked their logo:
They saw the light - those marks were not being read as Ds. Now, maybe they will pay some attention to the text type. Above right: the throwaway 'with' has more weight and is paired with 'Death' - now there are two lines just as there are two D marks - and the text respects the Ds by aligning to the arc:
A better layout for elevator buttons
Buttons on an elevator panel should be placed in a composition that is orderly, logical, and intuitive. Lower floors should be towards the bottom and the numbers should increase as their location rises on the panel. Rather than in horizontal rows (like pancakes with maple syrup stacked on a plate), buttons in vertical columns are more like the floors in a building. The user wants to travel up or down, not left or right.
Typically, button placement seems random and not very well thought out from the user's PoV (all design should be built from the user's PoV, always.) From the reference point (usually the Lobby), the user looks up to find their floor, or down if leaving the building. Intuitive, "I want to go up."
Complete essay with fotos and examples.
Better Emergency and Information button placement
Walking through the subway station, I noticed this call box mounted on a column. The lettering was easy enough to read, but the buttons weren't quite right. It seemed there might be two options, but it wasn't very clear. Was it one button for Emergency Information or two buttons - one for Emergency and another for Information. As I studied it more closely, I saw the second button below the word Information. Two distinct options. There are 3 problems:
• The Info button does not stand out and can be easily overlooked, especially from a distance or if in panic mode.
• The info button is green. Blue is the standard color for Information on signage.
• The text word labels are not in proximity to their buttons (the red button is closer to Information than it is to Emergency).
On the right, above, is a revised version with a green info button and the labels moved closer to their respective buttons. Below: side by side comparisons:
Lesson: Proximity is an important design guideline - position related elements in close proximity to each other.
Wisdom from somebody's online post
The main reason “In God We Trust” should neither be a national motto nor put on money is that it is just not true. Even the most devout believers wear seatbelts, take out insurance, wear guns for protection; they even put lightning rods on churches. Why would you do any of that if you really trusted in God? It is funny when police or fire departments put decals with the motto on their cars. The mere existence of their jobs is proof that they don’t really trust in God.
A better message and graphic for distracted driving
Don't text & drive is a bit too demanding and abrupt. It falls short of educating drivers what to do (Just say no was also a bit too abbreviated. Okay, after saying no, then what?) I saw a phrase, Call or text later. Nice and simple. But, still not satisfactory for an important or timely message received while driving.
The media campaign to not text and drive doesn't offer an alternative, instructions on what one can do to minimize distracted driving. Pull over, Stop, and Talk/Text is a positive action that allows the driver to accomplish a task. The only downside is the driver may arrive at a destination a few seconds later. The upside is more alert drivers: less sitting when the light turns green, less easing into another lane, less slamming into cars in front.
Another brilliant idea
New York State has introduced 'Texting Zones' along its major highways and thruways - pullout stops where drivers can read, write, and send texts, phone calls, and emails. Governor Andrew Cuomo said 298 signs will be positioned along the state's busiest roads, pointing drivers to 91 Texting Zone locations. The zones will cost nothing to build as they already exist in the form of rest stops and parking areas. It's really all about the signage, branding the locations, and educating drivers.
A better way to respect the desperate customer
I was on my way to the restroom at some C-store on I-70 between Illinois and West Virginia. There was this great Restrooms sign over the hallway - it was easily visible from the front door. Nice job! I headed down the hall, but didn't know where the Men's room was until almost in front of the doors. So much clearer and easier to navigate if there had been signs posted on that back wall. So simple and so effective. More on Sign Design.
More, maybe all, drinking fountains should have bottle fillers
Above is the bottle filler fountain at O'Hare Airport. More people are carrying empty bottles through TSA and then filling them before boarding. Nice thoughtful move by the airport for the traveler's convenience. With the proliferations of water bottles, disposable and refillable, at the gym, at work and school, in cars, and while hiking; there should be a better way to refill them rather than having to hold them under the low spigot used for sipping. Better: two separate spigots so that 2 people can use the fountain at the same time, one drinking and one filling.
An outdoor fountain seen in Colorado with 3 spigots - sipping, filling, and dog lapping:
A better way to convey museum hours
Notice above left and below left that TUE CLOSED is the most dominant element - the info that is least important and most negative is the focal point. Maybe there were hordes of people showing up on Tuesday morning and the museum was now angry and wanted to yell at them?
The days of the week aren't in order, making the info even harder to decipher. There is no visual clue (other than that black Closed bar) which days the gallery opens early and closes late. The chart on the right conveys the same text info but enhances it by using the visual image to clearly communicate the gallery hours.
More examples of Better Museum Hours.
Be careful when setting type with thin letter strokes
They often just drop out and are very tough to read. Saw the promo card above in a coffee shop. Even closer, it is still hard to read.
The two most important keys to solving design problems effectively
Great design is concept-driven; based on a great idea. Without one, a 'solution' is just decoration, embellishment, art.
Empathy. Point-of-view. See, think, and act from the target audience's point of view. Not from the client nor designer.
A better way to leave a tip from those who don't carry cash
So many of us no longer carry cash - but how do we leave a tip for street musicians and subway entertainers? Sometimes I stash a dollar or two in my pocket. But, this is a better way. Visa has introduced a 'social experiment' entitled StreetTaps. To display the capabilities of digital payments, the BBDO ad agency installed digital payment terminals allowing street musicians in public parks to accept tips from mobile phones. It can be preset, usually for one dollar - so, a tap charges or debits your account $1.00. StreetTaps is still in the works, but the DipJar is currently being used:
Just dip your card and $1.00 (or $2, whatever was preset) is deducted. No receipt, no buttons, no input - just dip and go.
The final version has no void to collect coin and bill tips. They may have discovered that coins would get stuck in the card slot or that bills covered up the card swipe. Below: another example of the DipJar in use, at the 9/11 Memorial in NYC:
More info at the DipJar website
Why do so many web and app sites still cling to old-school journalism?
The story below was on some news feed. The headline was intriguing - funny PortAPotty stories. When I click on the link, I want to begin reading the stories. Instead, the author felt a need to bore us with an intro story about how shit stinks. And this crap: "What follows are six of the funniest, most disgusting, and horrifying real stories we could find." Yes, we got all of that just by reading the headline. No need to repeat it.
Look how much junk there is to scroll through (3.5 screens) before getting to the disgusting stories. Without the junk, the reader would see the first story on the first screen (below). This is a different era in info consumption. Give us the info, skip the flowery j-class crap.
Flashback to the 1950s or We still have a ways to go.
Left: 1957: one of the Little Rock Nine walking away from school after she had been turned away. The woman on the left is yelling slurs at her. Right: 2016: jeers at a Negro woman being turned away at a Donald Trump rally.
The below shirt was being sold by the Oklahoma County Republican Party at their booth at the Oklahoma State Fair. Repeat: Pro (in favor of) God, Life, Guns.
Donald Trump is not much more than a cartoon parody of a delusional Savior. Below: Shaking hands with His Highness at the OK State Fair, Friday, September 25, 2015
How to make the new Met logo even better
Above: The former logo for The Metropolitan Museum of Art (everybody refers to it as the Met) in New York City featured a drafting rendered letter M, adapted from the 1509 book De divina proportione by Luca Pacioli. But, as The Met moved its modern art collection into the former Whitney Museum building - a Brutalist classic by Marcel Breuer - now called The Met Breuer, the former logo would no longer be appropriate. There needed to be a new brand to better convey the new Met. A logo with images would be tough - how could they represent such a vast collection spanning thousands of years and hundreds of styles and genres of art with just one or a few visuals?
In early 2016, The Met introduced a new logo - conjoined letters that "connect the past with the future." The museum’s VP of Marketing says, “The Met represents over 5,000 years of art, from all over the world; at Fifth Avenue, the Breuer, and the Cloisters. This notion of trying to make the connections - it was what drove the look of the logo.” The conjoined letters connect the past with the future. But, that concept could/should be carried a step farther - to not only connect the letters horizontally, but also vertically. Connecting the past with future in a linear timeline and connecting the depth of the collection into a single entity.
Left: New existing logo. Right: Improved version:
• Letters touch vertically as well as horizontally.
• The thick stroke of the H aligns above the thick stroke of the lower E.
• Serifs are vertical, not slanted or skewed to respect the verticality of the thick letter strokes.
• Thin lines in the font are a bit thicker to better relate to the thick strokes and provide more strength to the logo.
• The 'barbs' of the missing serifs on the Ts remain for increased memorability.
• The left and right margins align, forming a better frame.
The revised mark is more orderly, more cohesive, and more connected (which is the main design concept).
Lesson: Figure out the strength of the piece, exploit that and minimize the rest.
Making the Starbucks app better: 4 pages into 1
The user taps PAY on the black home screen - a new page opens and the user must tap PAY again to get to the code for scanning at the register. The 4 pages above can easily fit onto one page (below). Now, all the pay tasks are seen on one screen. Easier to understand, easier to use, and quicker to access.
A better way to lay out an app screen - no scrolling
The Bank of America app almost gets all the info on one screen, but not quite. There is no need to devote a quarter of the available area to an unnecessary stock photo of NYC. More on app design.
Another example, from the app for The Week:
Above left: reader must swipe copy up to continue reading. Right: all text copy fits on the screen.
Solution: Delete unused white space to tighten up blocks of info - decrease the amount of scrolling.
A better way: all the same info, with the important info on a single home screen. More on app design
A better way to align answers on Family Feud
Above: Copy set in the traditional flush left layout. And, yes, her husband got 182 points out of 200. She only needed to get 18 points to win the jackpot, but her answers were so off that she didn't earn any additional points. So sad for her. Below: setting the copy so the answers respect their points earned by aligning to a central margin:
More on typographic design.
Rubes by Leigh Rubin
A better way to align a list
This was a newspaper insert for a pizza chain. The list of locations in the center wasted lots of space and was a bit tough to use effectively. Improvements:
• Phone numbers closer to location
• Larger point size for better readability
• Fewer unnecessary marks: ( " .
• Less info in locations - deleted W, St, Ave.
• More consistent setting of Oklahoma City SW & NW
• Better spacing within coupons
• Larger logos inside coupons
Of course, restraunts should charge for water
We pay nothing for a cup of water but about 2 bucks for soda and the only difference is a small bit of flavoring.
Why should we expect others to subsidize our choice of drink? Of course, we should be charged for water. Full essay
(And that is how I spell restraunt. More info.)
How graphics in The New York Times Magazine could be improved
A regular feature in the magazine is a poll of the readers. This poll question was Do you sing in the shower? But, that isn't what was in the headline - Are you a bathroom singer? A bathroom singer is different from singing in the shower. If the headline is accurate, there is no need to repeat the question at the end of the body copy. The regular reader knows this feature reports the results from a poll. I suspect most don't read the copy - they read the question and view the results.
• Changed the headline to be more accurate and clearer.
• Deleted the unnecessary repeat of the question in the copy.
• Reset the text copy with a narrower column width.
• Enlarged the result captions to be easier to read.
• Put the results in ascending order and aligned, not a random placement.
How to make a video look worse, and better
Often, I see videos that don't fill the allotted space so some poster adds some side bands, often just repeated, blurred, enlarged, or distorted versions of the central image. But, those options just make the total image more complex and cluttered and compete with the video content for attention. Maybe it would be better to add solid grey bands, or a color that respects the video background, to fill the space.
Good news: the OKC MOA logo has been improved.
Saw the new version (below right) in the fall of 2015 - it has been tweaked a bit. No more awkward K nor annoying spacing. The kerning has been improved and Museum of Art is slightly bolder.
Below are some iterations of the logo for the museum store.
There's always a better way. Below right: I tweaked it a bit more - made the Os and the C more consistent, improved alignment and spacing, enlarged the baseline of text, decreased word spacing in the text, and removed the unnecessary period after the W. More OKC Art Museum of Art design improvements.
The Thunder logo is no longer the worst sports logo in Oklahoma. Yay.
Tweaking the OKC Dodgers logo
Enlarged and aligned Oklahoma City, Enlarged Dodgers, and made the top row of bricks more consistent with the other rows.
Tweaking the Rayo OKC logo
This simple addition makes the logo work much better:
Sports logos in North Texas
All the men's teams logos include a Lone Star (or two).
A better logo for the NYC team in the new National Women's Hockey League
The logo for the New York City team, The Riveters, is based on the classic Rosie the Riveter image from the Westinghouse poster by J. Howard Miller. (The name, Rosie, came from Norman Rockwell's iconic painting for the cover of the Saturday Evening Post).
As always, there is a better way. The logo starts with a decent concept - the strong woman from a familiar and recognizable image vowing she can do it. The grey text with rivets along its structure and the plaque/shield border enhance the Riveters name. But, it needs some minor tweaking:
• Moved the grey border between the fist and head to go straight across, rather than at that awkward angle.
• Enlarged the red background rectangle to better balance the flesh elbow mass and better frame the Riveters line of type.
• Better kerned the V and T in Riveters - tightened them up which pulled that line in so the lower outer corners don't break out of the background shape.
How to make the One World Observatory a bit better
There is a new tourist attraction in New York City - the observation deck at the top of One World Trade Center, the 2nd tallest building in America (Willis/Sears Tower in Chicago is #1, unless you count the antenna at WTC, then WTC is #1). Overall, the experience was quite well done, but here are some ways to make the One World Observatory even better:
• Provide seating
Many people have been standing for at least an hour before they get up to the Observatory, then they find that there are no seats. Total time at OWO is well over 2 hours - standing the entire time. It seems somewhat inconsiderate and disrespectful (especially of senior citizens) to require them to stand for hours.
There are plenty of places for seating (like along the curve of the SkyPortal platform) that won't congest the viewing areas. As it is now, people sit on the steps to the SkyPortal (maybe a fire hazard?) or on the ventilation ducts along the windows which block prime viewing areas.
• Create a bypass line at the Photo Booth
At the photo taking area, I and several others asked for no picture to be taken. The very nice young woman told us to just go straight through the crowd. I thought how awkward - I have to wait or walk in front of the photographer to get by. Once through, I noticed the aisle towards the windows that could easily have been the bypass route. I realize they want to sell photos and encourage guests to have their photo taken, but it would have been so easy for her to tell us to step to the left of the white column and move beyond the photo area. Less congestion, less confusion, less discomfort, and less awkward. Such a simple effective solution. Somebody just wasn't thinking.
• Reorganize the dining area
So much amiss here: too few chairs, an awkward pay station (I saw two people just go to the seating area with their free coffees and cookies), no trash bin by the coffee fixings, and no trash can in the seating area - there were several dirty tables and some people wandered around with their trash looking for a place to put it. They gave up and set it on a table.
• Minimize the line confusion on the street level plaza
My goodness, where do we go? We had tickets, but the line in front seemed like the right one. Nope, that’s to buy tickets. So, we got out of that line and had to ask an attendant where to go. There should be better signage or announcements to guide the visitor to the correct line.
• Remove the scene in the film where we fly into the tower
During the elevator trip back down, the animation takes us outside the building and then straight into it (just like you're on a plane flying into the building). In our elevator, there was an audible gasp. Others knew why but nobody said anything. Very uncomfortable.
• Commission a new design for the branding
The awkward W that doesn't quite fit the supposed inspiration of the top of the building. And why emphasize the W? In the type treatment, the word One gets as much prominence as the World. And, absolutely no one will refer to the observatory as W or The W, or even the OW, or OWO. More likely, The Observatory, The Observatory at the WTC, the WTC Observatory, The WTC, or The World Trade Center.
I wrote the OWO with these suggestions and got back an automated reply that someone would contact me within 24 hours. That was on July 6, 2015 (and resent on July 14). I am still waiting for a reply - even just a courtesy reply (Thanks for visiting and writing). Still, nothing. That might help explain why the customer experience is not so great. The views, however, are outstanding.
Stating the day with the date is better
I got this letter from Mercy Clinic about some info sessions for Medicare. But, only the date was given, not the day of the week. Stating only a date is inconsiderate to the reader - especially in this case, many recipients are retired and not on a routine schedule. In any case, the reader must then question, "What day is that?"
Great designers respect the reader enough to not make them work - just give them the day. Improvements to the info in the Mercy letter (shown below):
• Can see at a glance that there are 6 sessions, not 3.
• Can see easily that sessions are on Monday and Thursday.
• Aligned the times for easier scanning down the column.
• Don't need all those pesky periods after a, p, and m.
• Separated the days and dates from the location.
• Provided a better description of the location.
Complete essay and more info about including the day with the date.
Here's why I am strongly opposed to the death penalty and think it should be abolished nation-wide:
• The fallibility of government: "Point to a single government program that works flawlessly. Death penalty supporters have to accept that it's a human-run program and so my question is, how many innocent people are you willing to execute?” Marc Hyden of Conservatives Concerned About the Death Penalty.
• Putting someone to death is more expensive than keeping them in prison.
• There's empirical data challenging whether the threat of execution is truly a disincentive for would-be criminals.
• Some anecdotal accounts challenge whether families of victims benefit in any measurable way from seeing a perpetrator put to death.
• For the truly committed pro-life believer, there is the larger philosophical dilemma of whether a God-fearing society should be empowering the state to execute its citizens.
• Death ends the suffering for the perp, who goes to sleep peacefully. The victim’s families suffer for the rest of their lives.
Seven states have banned the death penalty since 2000. Conservatives Concerned About the Death Penalty website.
Numerous religions are represented in the US Military. This is not a Christian nation.
This graphic mark seems to send the wrong message
This is from an ad campaign to decrease drinking and driving in Oklahoma.
Above: Existing, with the letters filling up with beer (or scotch or whiskey).
Below: Another option, with letters emptying of beer and without those useless horizontal white lines. But, I'm just not sure which one, or either, is appropriate for the message. The concept is not about drinking less or finishing your drink. It's about not drinking at all when driving. While the existing option sends the wrong message, the other one might say to finish your beer before driving.
A better way to check out
This happens too often, at too many stores - the cashier can't find or reach the UPC code on the package with the scan gun. He/she or the customer has to wrestle the object in position so the gun can reach it to scan the code. In the above example, the code is buried and hidden in the very lower right wrinkles. The cashier has to take the bag out of the cart to access the code.
The solution is so simple
Print 4 UPC codes - one in each upper corner, front and back of the bag. Then, no matter how the customer places the bag in the cart, the cashier can easily find it and the scan gun can reach it.
• Negatives: there are none - no additional cost.
• Positives: Great additional convenience - faster and easier checkout. Better for the cashier, the customer, and the people in line behind the customer.
Below left: Existing top of the bag. Right: Better.
A trendy resurgence of the barbed quatrefoil shape
The quatrefoil is a decorative framework consisting of a symmetrical shape of four partially overlapping circles of the same diameter. The word quatrefoil means "four leaves" as in a rose or four-leaf clover. The symbol shape reached peak popularity during the Renaissance era and in Gothic architecture, where a quatrefoil may be seen at the top of a Gothic arch, sometimes filled with stained glass. It’s probable that it has roots in Islamic architecture. The barbed quatrefoil (2nd & 3rd below) is a quatrefoil pierced at the angles by the points of an inscribed square, which gives an image of a rose - "barbed" due to the thorns which project at the intersection of each pair of petals. The earliest example of the barbed quatrefoil appears on the south transept buttresses of 1260 in the Cathedral of Notre Dame in Paris.
The current trendy shapes, modified quatrefoils, are popular and soon to be subject to overuse. We'll see how it shakes out in design history.
Thanks to Amy Hurley and Wikipedia for the info.
Bill Nye's Life Advice
What's the best advice you've ever received?
"Everybody you ever meet knows something you don't." A cab driver told me that, 30 years ago, and I'm reminded of it every single day.
What did you learn from your dad, who was a prisoner of war in WWII?
My father and mother emphasized two things: Every person is responsible for his or her own actions, and, to the best of your ability, leave the world better than you found it. That's why I say that sometimes you've got to pick up other people's trash. Just because somebody else filled the atmosphere with carbon dioxide is no reason not to address the problem. We're all in this together.
You've publicly debated creationists. What's your philosophy about engaging people who willfully deny scientific evidence?
You know that guy is not going to change his mind no matter what happens. Evidence is not that compelling for him. By that I mean evidence of anything. A key question that was posed to us was, "What, if anything, would change your mind, Mr. Nye?" And I went on about "well, if the speed of light is not the speed of light; if you can show that the microwave radiation from the big bang was from something else." My opponent said nothing would change his mind. Nothing. Evidence doesn't matter to that guy or his followers.
Does religion play any role in your life?
Not anymore. I read the Bible twice when I was in my twenties. Then I realized the people who wrote it knew nothing of people in China. They knew nothing of first Americans. They were just playing the hand they were dealt. Also, women are not treated very well in the Bible. It made me skeptical of the whole thing. I gave it a shot, I really did. I'm pretty confident that humans made the whole thing up. Seriously. But when it comes to "is there a God or not?" I'm the first to point out you can't know. I'm agnostic. You can't prove there's a God or not. I accept that. Some people find that very troubling. I find it empowering and cool.
Valuable lesson from the late 1970s
For fun, when I was in my 20s, I enrolled in Intro to Interior Design at EastField College. The matronly instructor who spoke with an air of authority and respect discussed priorities. A sofa or chair with a bright busy print might look great in the showroom, in a catalog, or even in the living room - but imagine what will happen when a guest with a busy print, striped, or colorful dress sits on that sofa. Not so great anymore.
Her lesson: the people in the room are the most important design elements in a space. Design around them, not despite of them.
That has stuck with me for decades - the users are the most important design element, not color, shape, placement, typography; but, the people that will benefit from the piece.
Take a look at Andrew Lloyd Webber at some red carpet opening event. Poor choice for a backdrop:
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