A faster map for Disney parks
I love going to Disney theme parks. Once, while in Florida, I enjoyed a day at the Magic Kingdom. This was the park map I got at the ticket booth:

Folded up, it's the size of a typical brochure. 3 unfolds later, it is a large map:

Each time I wanted to find the location of an attraction or the quickest route, I got frustrated having to go through the unfolding, turning, and folding ordeal. I knew what I wanted to go see, but had to pull out the big folding map, stop and turn or fold it to the applicable area. Several times during the day, I wished I had a simpler smaller map. One that I could easily and quickly access, even while walking around the park. At some rest stop that day, I assessed, made notes, and sketched a smaller, faster map. I dubbed it the FastMap to convey its value and to respect and connect with the FastPass system in place at the quelines of the rides.

Target markets
Disney park guests are typically two distinct markets with different needs:
First-time or infrequent visitors: those who need to plan their day, peruse, learn, and want/need info, detail, descriptions.
• Solution: The existing full map booklet or phone apps for leisurely reading and getting detailed info.
Repeat or regular visitors: those who need quick access to get somewhere, they want simple landmark icons and accurate walking routes.
• Solution: A proposed pocket-size map that allows a quick glance to help the guest get to next major attraction or area. This FastMap could be a single card printed front & back or it could be a tear-off portion of the full map booklet.

FastMap advantages
• Can be accessed and read while walking
• Fits easily in pocket
• No unfolding
• Easy to read; few legends and little text
• Faster and easier than accessing the full map or an app

Sample FastMap

It shows only the major attractions and walkways. On the other side: promo info and resort map showing the other parks and areas

Side by side comparisons


Sketches and dummy


Dates
Concept: May 2005
Revisions, comp: Febuary 2014

Property layout for Walt Disney World

Changes/advantages
Parking lot in walking distance to Magic Kingdom
Initially it was a nice adventure to take the monorail or a ferry from the parking lot over to the entrance to the park. Then, as more attractions opened and guest's crammed more adventures into their day, the wait time to get to the park became more of a nuisance. Moving the lot matches the set up at the other parks, each with their own parking lots by their entrances. This plan would also decrease the passengers on the monorails and ferries across the lake. The monorails could then be repurposed for better inter-resort travel. The former parking lot could be used for additional hotels.
Additional hotels and resorts
The WDW experience is greatly enhanced when guests can stay on the property and travel by public transit to the attractions, shows, shopping and meals. Sitting in traffic at WDW is not much of an escape. More hotels could accommodate the demand and provide more budget opportunities for guests.
More extensive monorail system
One of the unique attractions at WDW is the smooth and quiet monorail that glides above the landscape and traffic. This should be expanded and exploited into a more thorough transit system. It should connect more hotels, all the parks, and Downtown Disney.

The hotels around Seven Seas Lagoon. Entrance to the Magic Kingdom: walkway to the parking lot, tram station, and monorail station.

Dates
Concept and sketches: May 2005 & 2009

www.jamesrobertwatson.com/disneyfastmap.html