The design theorems
Some theorems of design
Banana split: sensory bombardment
Too close for comfort
Blinking stoplight: user education
Freeway passing: personal pace
Ease on down: smooth transition
Grand foyer: building confidence
Order in the court: comfort of order
Seduction of technology: theory
• Clarity, not simplicity
(More to come. Check back)
Familiar innovation theory
All design decision are compromises - actually, all decisions are compromises. To gain something, you have to give up something. Sometimes, its an easy choice, because its 90 versus 10, other times its tough: 50 versus 50.
Figure out what's working; exploit that and minimize the rest.
Clarity, not simplicity