That is my personal philosophy, my slogan, my core value. Often, we choose to settle due to constraints of time, money, or resources. That's usually okay. But, in a competitive business or marketing arena, the ones who push themselves and their companies to seek a better way are a step ahead.
Jim Watson, a former university Professor of Design specializing in creative problem solving, helps clients and entrepreneurs find ways to make their products, systems, or environments even better.
Some of my specialties
    • Empathy - seeing through the eyes of the end user.
    • Graphic design: logos, layouts, signage, web and app design.
    • Presentations in creativity, design, and problem solving.
    • Developing strong innovative and effective concepts.
I can work with you or your team to improve the clarity of your communication materials, improve the customer environment, and improve the user experience.

Jim's biography
Design blog
Some great ideas
Contact info
    Jim Watson

From Jim's portfolio,
a few examples of makings things better

A better board for playing backgammon

A better place to set your coffee cup as you get in your car

A better attitude for less litter

A better way to show operating hours for a museum

A better way to rapidly communicate directions in a rest area

A better layout for highway info signs

A better way to show television program times

A better pair of pants for traveling

A better 6-suited deck of cards

Better ways to arrange quelines

A better ordering bag for WhichWich sandwiches

A few logo improvements that convey their message more clearly and more efficiently

CoatChex, NYC: Queline layout, 2016
Deck6, 6-suited deck of cards: Suits and Brand, 2015-16
WhichWich: Bag design, Menu board, Branding, 2014-15
Frank Nichols Design, Santa Fe: Roler, 2013-14, New York City: 2006
Renee Arnau Rich: Branding, 2012
Eventsions: iPhone app, 2012
Museum of Modern Art, New York City: Visitor app, 2010
Oklahoma Journalism Hall of Fame: Logo and Interior design, 2009
UCO: Emeritus Faculty Association, 2009; Academic Calendar, 2009; Dean's Office, Liberal Arts, 2004-07;
    Campus Master Plan, 1998, 2000; Undergraduate Catalog, 1999; Prospective Student Viewbook, 1999;
    MBA Newsletter, 1997-99; Wellness Newsletter, 1992; New Plains Review, 1991-93; TheVista newspaper, 1991
OSU: Homecoming Sign Competition, 2008-09
Cove Club Condominium, New York City: Interior renovation, Signage, 2008
Edmond Museum: Territorial House: Signage, 2008-09
Bob Howard AutoGroup, Edmond: Interior design, 2007
Science Museum Oklahoma, Oklahoma City: Visitor guide map, 2007; Name, Entry layout, 2006
Lucky Grape &, Oklahoma City, 2007-08
Will Rogers World Airport, Oklahoma City: Parking signage, 2006-07
Funnel Design Group, Oklahoma City: Interior plan, 2006-07
Moore-Norman Technology: Graphic Design Advisory Board, 2005
The Dallas Morning News: Less is More with Minimalism,
    Spare Times, Has the Minimalism Trend Maxed Out? 1999
Gary Dale Barbecue restaurants: Branding and store design, 1997
The Adams Course: Workout sheets, 1998
Oklahoma Christian University, Department of Art & Design: Architectural plan, 1998
Edmond Hafer Park: Renovation proposal, 1995
Oklahoma County District Attorney's Office: Courtroom trial visual graphics, 1994
DesignWorks, State Arts Council of Oklahoma, 1993-94
Greater Oklahoma City Tree Bank Foundation, 1993
Oklahoma CONTACT: Crisis line graphics, 1992
American Heart Association, Oklahoma Chapter, 1991
Brookhaven College, Dallas: Computer purchase and training, 1985
The Wilmington Group, Dallas: Corporate identity, 1982
TGI Friday's: Menu box, Floor plan, 1975-77