New industry: selling personal 3D glasses

Avatar is a great movie. I was totally enthralled. I even got some free glasses (well, they wanted them back). But, they're sorta ugly. A few weeks later I heard a news story about 3D television. Hmm. There's going to be a lot of these ugly 3D glasses around. I'm not sure people will like them around the house.

Problem
Many people are vain and concerned about how they look. As these glasses become common items in the home people will want something more durable and more stylish than the free giveaways. Teenagers and style-conscious people won't want to wear the free thick black glasses. At home, there may be 3D tv sets in more than one room - many may want more than one pair. people with prescription glasses will want some that fit better.


Febuary 2010: Solution
Produce and market well-designed stylish 3D glasses.
Available in a variety of sizes for a more custom fit.
In a variety of colors and styles for better personal expression and ownership.
With pop culture and advertising icons.
Glasses could be combined with prescription lenses to provide a better fit and minimize the ill effects (headaches, nausea) associated with the 3D viewing (see news story below.)
At a cost so reasonable that buying one or two is not a major purchase decision. Production costs could be partially subsidized by the movie studios and television networks.
They could be sold at stores that sell television sets, big-box stores (Target, Walmart, Best Buy), and convenience stores. The prescription versions could be sold at optometrists.

The need for these glasses will increase. The desire for better-looking glasses and prescription glasses will also increase.
Many of us will want more than one pair - one to take to the movie theater, one to leave by the remote at home, and, possibly, a back-up pair.

3D films can cause dizziness, nausea
By Evan S. Benn, McClatchy News Service
Doctors say those with less-than-perfect eyesight can suffer nausea, blurred vision and dizziness from 3-D movies. To fully appreciate depth in a 3-D movie, you need equally clear vision in both eyes. Even a small misalignment could contribute to symptoms of discomfort. Up to 20 percent of the population - kids and adults - could be affected. Many people are unaware that anything’s wrong until they experience a 3-D movie and have these symptoms. Despite causing discomfort in a small number of people, 3-D movies aren’t going away anytime soon. The popularity of these movies and the extra money they pull in keep them in favor with theater owners and studio executives.
Solution: prescription 3-D glasses.

Coming soon to a mall near you: 3-D glasses you can buy.
By Jefferson Graham, USA TODAY, Monday, November 8, 2010 (9 months after Jim's idea)
At least 4 companies will be selling personal 3-D glasses: Oakley, in white and black, for $120; Marchon with Calvin Klein glasses at $180 (however, they double as sunglasses); Gucci will sell a $225 pair; and Xpand's has glasses available for presale on Amazon.
2011 will see many new 3-D TVs introduced in "passive" technology, and that will help fuel sales of 3-D glasses. Some people like a $20 handbag. Others will pay $3,000 for a Louis Vuitton. It's the same thing here. For the people who are concerned about style in their 3-D, now they've got something.
Jeffrey Katzenberg, CEO of DreamWorks Animation, predicted that there would be 30,000 3-D theater screens around the world by summer 2011, up from 8,000 in 2009.
Those who prefer better craftsmanship and design and want a pair that fits better will buy a personal pair of 3-D glasses.
Note: Jim's idea from Febuary 2010 is for reasonable priced glasses that most people can afford.

www.jamesrobertwatson.com/3dglasses.html